RetainerLab Training

Private creator classroom

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Intro 1:18 video

Welcome To The Brand Deal Training

Set the frame for why creators need a stronger positioning asset before they pitch bigger brand opportunities.

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Step 1 12:02 video

How To Setup A Professional Looking Portfolio With Wix & Install Your Very Own Custom URL

This is what most creators miss & it's been the absolute biggest change for me when it comes to brands responding to me.

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Step 2 5:53 video

The Exact Outreach Strategies I Use Every Single Day

Use these copy-and-paste outreach angles to start more brand conversations without sounding robotic, desperate, or overly complicated.

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Outreach templates

Keep these messages short, customize the opening line for each brand, and replace the placeholder portfolio link before sending.

Message #1 — Simple & Professional

Hey! I’ve been seeing your products all over TikTok Shop recently and honestly I think there’s a lot of potential to make some really strong content for your brand.

I’m a TikTok Shop creator focused on high-converting short form content and I’d love to send over some ideas I already have for your products.

Here’s my creator portfolio:

[INSERT PORTFOLIO LINK]

Let me know if you’d be interested in working together.

Message #2 — Short & High Response Rate

Hey! I came across your brand and I genuinely think I could make some really solid TikTok Shop content for you.

I already have a few video ideas in mind that I think would perform well.

Here’s my portfolio:

[INSERT LINK]

Would love to discuss possibly working together.

Message #3 — Retainer Angle

Hey! I’ve been researching brands in the TikTok Shop space and your products immediately stood out to me.

I specialize in creating short-form content brands can reuse across TikTok, Instagram Reels, paid ads, and other platforms.

I’d love to discuss possibly creating ongoing monthly content for your brand.

Portfolio:

[INSERT LINK]

Looking forward to hearing from you.

Message #4 — Beginner Friendly

Hey! I recently discovered your brand and I’d love the opportunity to create content for you.

I’m currently focused on TikTok Shop content creation and short-form videos that feel natural while still driving engagement and conversions.

Here’s my creator portfolio:

[INSERT LINK]

Would love to connect if you’re looking for creators right now.

Message #5 — Confident / Premium

Hey! Your brand has serious potential on TikTok Shop and I think I could help create content that performs really well organically and as ad creatives.

I focus heavily on authentic short-form content designed to convert viewers into customers.

Portfolio:

[INSERT LINK]

Let me know if you’d be open to discussing a potential partnership.

Important tips for outreach

Keep messages short.Do not send huge paragraphs.Sound human, not robotic.Do not instantly ask for money.Focus on starting conversations first.Always include your portfolio link.Send outreach daily and consistently.

Remember: the goal of the first message is not to close the deal. The goal is simply to get the brand interested enough to respond.

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Step 3 4:09 video

How To Negotiate Prices With Brands & Get The Most Out Of Your Work

This method is extremely important to learn, that way you you won't be leaving any money on the table you could've actually had.

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